Hi, I’m Sarah Davies.
I’m a digital maestro and copywriter who pulls out all the stops to make your business shine.
I’ll help you design and optimise digital experiences, making things as simple as possible for your users … and you!
The digital landscape moves like wildfire and sometimes you need fractional support on a project.
Whether it’s helping you plan enterprise-level website projects, site mapping, crafting copy that genuinely connects, weaving in on-page SEO, or working to position your digital brand, I’ll jump into any task with a customer lens that will help drive sales and set your business apart.
I co-lab with agencies and other creatives—or work directly with clients.
Recent projects
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Ravensdown
Copywriting and UX style guide for new website.
Direct to client, 2025
Visit the Ravensdown site -
Southern Cross Pet Insurance
UX copy for new quote journey tool.
Agency: Big On Writing, 2024
Visit the SX Pet site -
Westpac
UX and copy for revised ‘Join Westpac’ experience on the public site.
Agency: Big On Writing, 2024
Visit the Westpac site
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Agnition Ventures
Brand positioning, UX, style guide, writing articles and email comms for various campaigns, and e-comm solution, ‘Resupply’.
Direct to client, 2025
Visit the Resupply site -
Watercare
Content design, copywriting and client service lead for new public website.
Agency: Big On Writing, 2024 -
Electricity Retailers Association
Email comms and article content for new ERANZ website: Powering Change.
Agency: Big On Writing, 2024
Visit the ERANZ site
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Zespri
Writing and section-level strategy for ‘Canopy’ —new global knowledge base for growers and partners.
Agency: Big On Writing, 2023 -
St Cuthbert's College
Copywriting for various publications and media, including Metro Schools Issue.
Agency: Big On Writing, 2022-2024 -
Sotheby's International Real Estate
Co-led content audit, website strategy, client service and copywriting.
Agency: Big On Writing, 2023
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REINZ (Real Estate Institute of NZ)
Co-lead for detailed content audit, new website content design, client service and new copy.
Agency: Big On Writing, 2023
Visit the REINZ site -
Westpac Business
Content design and client service lead for new business content hub on the public website.
Agency: Big On Writing, 2022-2023 -
Tower Insurance
Various website copywriting tasks.
Agency: Big On Writing, 2023 - 2025
Visit the Tower site
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Hato Hone St John
Co-led content audit, new site content strategy and website copy refresh.
Agency: Big On Writing, 2023 -
Westpac
Content strategy lead for multiple sections of the bank’s new 250-page public website.
Direct to client, 2021 -
Mediaworks
Content strategy lead and copywriter for the first company-wide intranet.
Direct to client, 2018
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Tohu Wines
Copywriting and on-page SEO.
Agency: True Content, 2017 -
POLi
New site structure and copy for POLi Pay (now ‘POLi’) site.
Agency: True Content, 2017 -
ASB
Information architecture and rewrites for ASB’s intranet migration to Sharepoint.
Direct to client, 2014